Outdoor advertising is essentially advertising that promotes a business’s services or products outside. Examples include leafleting, billboards, ads on the sides of buses and taxis, guerrilla marketing and ambient media. Street/outdoor marketing is commonly used by both start-ups and large companies, but what exactly are the main pros and cons of this form of advertising? …
Flyers have been used successfully for decades to assist businesses with the promotion of their products and services. However, even though we are moving into a digital age, evidence suggests that flyers are still a highly effective and successful means of reaching potential customers and influencing them. Businesses generally pull in their revenue from multiple …
How door-to-door flyer distribution can impact revenue Read More »
Door to door flyer distribution has been used as a marketing tool for many years and is even used today. Before the digital age, flyers were one of the most effective ways to communicate a business to customers. It was laser focused to specific areas where a service was targeted for the residents or commuters. …
What you need to know and avoid for a leaflet distribution campaign Read More »
Leafleting is a tried and tested way of getting information about a product, service or event to a large group of people quickly and effectively. Companies that use leafleting as a marketing tool to promote their business do so due to its success rate and ability to target specific audiences. How can you plan an …
How to plan an effective leafleting campaign strategy Read More »
As new technologies emerge, they have created a plethora of exciting opportunities for approaching once-tired advertising strategies in new and innovative ways. Digital out-of-home (DOOH) advertising has been gaining traction over the last couple of years and is offering a slightly more contemporary twist on classic out-of-home (OOH) street advertising. What is DOOH advertising? Put …
3 strategic ways to boost sales with DOOH advertising Read More »
With the hospitality sector now back up and running following the pandemic, businesses are looking to hire and train the best bar staff in preparation for the festive season and beyond. The industry is known for having a high staff turnover, with many employees taking on roles while they are in-between jobs, studying or in …
5 ways to hire & retain the best hospitality staff Read More »
When considering promotional staffing to promote your business, company or brand, there are numerous advantages to be had. It has been a hallmark of the promotional staffing industry for many decades to build a trustworthy and respected reputation with a leading team of enthusiastic employees nationwide, and in many cases abroad. Benefits of promotional …
All you need to know about hiring promotional staff through an agency Read More »
Experiential marketing is one of the most important marketing strategies that your business may not yet be employing. Also known as engagement marketing, it employs methods to help your target customers engage meaningfully and powerfully with your brand. Ultimately these customers will become connected with your brand and eventually stay loyal, which is the goal …
How to enhance your brand name through experiential marketing Read More »
The most effective experiential marketing events are genuine, which means that time has been spent learning about the brand’s audience’s requirements, wants, and expectations. In turn, this allows brands to connect with the right people in a meaningful way whilst offering a level of interactivity that is both valuable and memorable. Experiential marketing can establish …
5 strategies to execute a successful experiential marketing event Read More »
Product sampling is strategy that businesses use to provide potential customers free samples of their product. It’s a form of experiential marketing that brands use to find potential new customers and let them try their product free of charge, without any commitments. Promoting new products is hard work. Consumers are risk averse and may be …
How to use product sampling campaigns to support a successful launch Read More »
