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As new technologies emerge, they have created a plethora of exciting opportunities for approaching once-tired advertising strategies in new and innovative ways.  Digital out-of-home (DOOH) advertising has been gaining traction over the last couple of years and is offering a slightly more contemporary twist on classic out-of-home (OOH) street advertising.  What is DOOH advertising? Put […]

With the hospitality sector now back up and running following the pandemic, businesses are looking to hire and train the best bar staff in preparation for the festive season and beyond.  The industry is known for having a high staff turnover, with many employees taking on roles while they are in-between jobs, studying or in

When considering promotional staffing to promote your business, company or brand, there are numerous advantages to be had.  It has been a hallmark of the promotional staffing industry for many decades to build a trustworthy and respected reputation with a leading team of enthusiastic employees nationwide, and in many cases abroad.    Benefits of promotional

Experiential marketing is one of the most important marketing strategies that your business may not yet be employing.  Also known as engagement marketing, it employs methods to help your target customers engage meaningfully and powerfully with your brand. Ultimately these customers will become connected with your brand and eventually stay loyal, which is the goal

The most effective experiential marketing events are genuine, which means that time has been spent learning about the brand’s audience’s requirements, wants, and expectations.  In turn, this allows brands to connect with the right people in a meaningful way whilst offering a level of interactivity that is both valuable and memorable.  Experiential marketing can establish

Product sampling is strategy that businesses use to provide potential customers free samples of their product.  It’s a form of experiential marketing that brands use to find potential new customers and let them try their product free of charge, without any commitments.  Promoting new products is hard work. Consumers are risk averse and may be