The Polish Institute
High-Impact Billboard Campaign
Creating visibility in some of London’s busiest transport hubs requires more than just great creative — it demands strategic placement, seamless coordination, and precise execution.
Over a four-week period, StreetPR partnered with the Polish Institute to deliver a high-impact billboard campaign across Highbury & Islington, Euston, and King’s Cross. Each location was carefully selected for its high footfall and commuter traffic, ensuring the Institute’s messaging reached thousands of people every day.
+44 (0)20 3598 1206
seamless, high-visibility execution
The Approach
Our role extended far beyond simply securing space. We managed the campaign end-to-end, including:
- Strategic location planning to maximise exposure
- Full logistical coordination
- Installation oversight to ensure quality and accuracy
- Ongoing monitoring throughout the campaign period
By maintaining close oversight at every stage, we ensured the billboards were displayed exactly as intended, remained in prime condition, and delivered consistent visibility across all sites.
Impact delivered, visibility maximised
The On Street Activation
The campaign achieved sustained, high-frequency exposure in key London transport areas, positioning the Polish Institute’s message in front of a broad and diverse commuter audience. Through careful planning and hands-on management, the activation ran smoothly and delivered strong, measurable impact across the four-week period.
If you’re looking to make your next out-of-home campaign stand out in busy, high-traffic locations, our Client Management team can help bring your vision to life.
Get in touch with a member of our expert Client Management Team on +020 3666 1550 or email us at hello@streetpr.co.uk
