Feastables Case Study: UK Product Launch at the Sidemen Charity Match
Nationwide Product Launch
StreetPR partnered with Feastables to support the UK launch of their chocolate bar range through a high-energy experiential campaign tied to one of the biggest online sporting events of the year — the Sidemen Charity Match. Designed to generate large-scale awareness and product trial, the campaign placed the brand directly in front of thousands of highly engaged consumers.
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The Approach
seamless, high-visibility execution
Feastables UK Product Launch Activation: Experiential Sampling at a Major Live Event
Launching a new product into the UK market requires visibility, timing and audience relevance. With the Sidemen Charity Match attracting huge crowds and significant online attention, Feastables identified the event as the perfect opportunity to introduce the brand to a young, highly engaged audience.
StreetPR delivered a live experiential activation focused on product sampling, crowd engagement and brand awareness throughout the event environment.
- High-volume product sampling delivered
- Large-scale audience engagement at a major live event
- Increased UK brand awareness during launch activity
The Insight
Feastables UK Product Launch Activation: Experiential Sampling at a Major Live Event
Launching a new product into the UK market requires visibility, timing and audience relevance. With the Sidemen Charity Match attracting huge crowds and significant online attention, Feastables identified the event as the perfect opportunity to introduce the brand to a young, highly engaged audience.
StreetPR delivered a live experiential activation focused on product sampling, crowd engagement and brand awareness throughout the event environment.
- High-volume product sampling delivered
- Large-scale audience engagement at a major live event
- Increased UK brand awareness during launch activity
Why the Sidemen Charity Match Was the Right Launch Platform
The Sidemen Charity Match attracts thousands of attendees alongside millions of online viewers, making it one of the most culturally relevant youth-focused events in the UK calendar. By aligning the Feastables launch with the event, the campaign was able to place the product directly into the hands of the brand’s target audience in a high-energy, socially driven environment.
The Execution
How StreetPR Delivered the Feastables Sampling Activation
StreetPR deployed promotional staff on-site to support the activation through product distribution and live consumer engagement throughout the event.
Our delivery included:
- Experiential staffing and event support
- High-volume chocolate bar sampling
- Audience engagement in high-footfall areas
- Brand visibility throughout the event environment
- Seamless coordination with wider campaign activity
The activation was designed to create immediate product trial while maximising exposure amongst both attendees and online audiences capturing content across the day.
The Challenge
High-Volume Sampling at a Major Live Event
Launching a product at a major live event requires careful planning, efficient staffing and fast-paced delivery.Â
The campaign needed to ensure:Â
- Large quantities of product could be distributed efficiently Â
- Brand messaging remained visible within a busy event environment Â
- Staff could engage effectively with large crowds Â
- The activation aligned with the energy and pace of the event itself Â
CREATING A MEMORABLE BRAND INTERACTION
The Outcome
A Standout UK Launch for the Feastables Chocolate Range
The campaign successfully introduced Feastables to a large UK audience through a culturally relevant event that naturally aligned with the brand’s target demographic.Â
By combining experiential marketing with high-volume product sampling, StreetPR helped Feastables generate awareness, encourage first-time product trial and create memorable brand interaction during a major live event.
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