Lost Mary Case Study: How we Staged a Multi-Location London Product Sampling Campaign

StreetPR partnered with Lost Mary to deliver a high-footfall experiential sampling campaign across key London locations, designed to increase awareness of their latest product launch and drive direct engagement with consumers in real time. 

Operating across some of the capital’s busiest commuter and lifestyle hotspots, the activation combined face-to-face engagement, product sampling and digital traffic generation to create strong brand visibility throughout the campaign period.

London Product Sampling & Brand Awareness Campaign

To support the launch of Lost Mary’s latest product, StreetPR delivered a multi-location street marketing campaign focused on audience engagement, product trial and online traffic generation. 

The activation targeted high-footfall areas including London Bridge, Tottenham Court Road and Camden — placing the brand directly in front of thousands of consumers across the weekend. 

• Multi-location London campaign delivery
• High-volume public engagement and product trial
• Increased website and social traffic through QR-led activity

 Why High-Footfall London Locations Drive Sampling Results

Launching new products in a competitive market requires visibility in the right environments. By targeting busy commuter and lifestyle locations across London, the campaign was able to engage a large volume of consumers in areas with consistent footfall and strong audience interaction. 

Combining physical sampling with digital call-to-actions also allowed the campaign to extend engagement beyond the street itself.

How StreetPR Delivered Sampling and QR-Led Engagement Across London

StreetPR deployed promotional teams across three major London locations to engage passersby, encourage product trial and distribute branded leaflets featuring QR codes linking directly to Lost Mary’s website and social channels. 

Our delivery included: 

• Promotional staffing across multiple London sites
• Consumer engagement and live product sampling
• Leaflet distribution with QR code integration
• Real-time audience interaction and brand awareness activity
• Campaign coordination across high-footfall locations  

The activation was designed to create immediate engagement while also driving measurable online traffic and increasing brand visibility throughout the launch period.

The Challenge: Coordinating Multi-Location Sampling Across Central London

Delivering a successful experiential campaign across multiple busy London locations required careful coordination and strong on-the-ground execution. 

The campaign needed to ensure: 

• Consistent brand representation across all sites
• Strong audience engagement within busy public environments
• Seamless coordination between sampling and leaflet distribution
• Effective integration between offline engagement and digital traffic generation  

The Outcome

The campaign successfully generated strong public interaction across London while increasing visibility around Lost Mary’s latest product launch. 

By combining experiential staffing, sampling and QR-led engagement, StreetPR helped Lost Mary connect directly with consumers, encourage product trial and drive audiences toward the brand’s online platforms. 

The result was a campaign that created both physical visibility on the streets and continued engagement online.

Services to Help You Launch New Products 

• Product Sampling
• Flyer Distribution
• Street Marketing  

Plan Your Next Product Sampling Campaign in London

Looking to launch a product through sampling campaigns, experiential marketing or high-footfall brand activations? StreetPR can help create campaigns that generate real engagement and measurable visibility. 

📞 Call us on 0203 598 1206
📧 Email hello@streetpr.co.uk