Bisto
BRINGING BISTO'S PERI-PERI GRAVY TO LIFE
When Bisto launched their brand-new Peri-Peri Gravy, the challenge was clear: create a bold, memorable experience that put the product directly into the hands of consumers.Â
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How we made a difference
The Brief
Bisto wanted an on-the-ground activation that would generate excitement, encourage trial, and communicate the unique, spicy flavour of their new gravy. The goal was to engage consumers in a way that felt natural, interactive, and shareable.Â
EXECUTION
The On Street Activation
Our team designed a fully branded pop-up food van, turning high-footfall London locations into immersive tasting experiences. Over the course of the day, we served more than 800 samples of hot chips topped with Bisto Peri-Peri Gravy.Â
Every element of the activation was carefully planned to create a memorable experience:Â
- Staff Engagement:Â Our team, dressed in branded uniforms, sparked conversations, shared product information, and encouraged sampling.Â
- Queue Management: With large numbers of visitors, we maintained energy, managed queues efficiently, and ensured every interaction was positive.Â
- Visual Presence:Â The branded van and setup drew attention, creating a strong presence and encouraging organic social content.Â
THE RESULT
Delivering hundreds of samples takes more than just a van.
The activation successfully combined product trial, brand awareness, and engagement. Consumers left with a tangible experience of the new Peri-Peri Gravy, and the campaign generated local buzz and social content that positioned Bisto’s latest launch as a must-try addition to their range.
Have an ambitious idea that you’re struggling to bring to life? Get in touch with a member of our expert Client Management Team on +020 3666 1550Â or email us at hello@streetpr.co.uk