Professional Leaflet Distributors
Boost your brand with StreetPR’s professional leaflet distribution. Our experienced team designs and delivers campaigns that capture attention, engage the right audience, and drive measurable results.
Leaflet Distribution:
The Secret, Strategic Engine Behind Real-World Customer Acquisition
Leafleting might look simple. Hand a flyer to someone, hope they read it, job done. Right? Not even close.
Done badly, it’s a wasted budget and a handful of annoyed commuters.
Done right—with the right design, the right offer, the right location, at the right time—it becomes one of the most effective customer acquisition tools available, often outperforming digital campaigns.
At StreetPR, we’ve spent over 20 years engineering leaflet campaigns for nightclubs, restaurants, gyms, retailers, and billion-dollar apps. We know exactly why some campaigns flop, why others thrive—and how to make yours land in the second category.
We’ll also guide you on the best timings, locations, and schedules to maximise reach and impact. Get in touch to see how we can make your campaign work harder.
Our Story:
From Nightclubs to Billion-Dollar Apps
StreetPR’s roots go back to the early 2000s, when our founder built highly successful commission-based leaflet distribution teams to drive nightclub attendance.
Even then, we learned that success wasn’t about “throwing leaflets at people.” The magic formula emerged early:
- Leaflet design that grabs attention.
- An offer that feels valuable.
- The right staff in the right place at the right time.
One trick we mastered back then: never cheapen your product by discounting it. Instead, raise the base price and use the leaflet to create the perception of savings. That sense of value made the leaflet itself feel important—and far more likely to be kept and acted upon.
The Four Pillars of StreetPR Leaflet Distribution
Leaflet distribution is a science, not guesswork. These four pillars show how to turn a simple flyer into a powerful customer acquisition tool.
Offer Psychology & Design
Your leaflet has seconds to make an impression—especially if you’re targeting commuters.
- Pound-off beats percentage-off.
We tested this at scale with two global apps: 250,000 leaflets offering “25% off” (worth £10), vs. 250,000 offering “£5 off.” Despite the percentage offer being worth twice as much, the £5 offer was redeemed 3× more often. Why? People instinctively understand pound value; percentages create friction. - Design for curiosity and value.
Leaflets that feel like they carry something of worth—vouchers, codes, or even cheeky humour—drive redemptions. One Covent Garden restaurant sold out its Christmas menu for 12 straight years using flyers inside festive red, green, and gold envelopes. People queued to take them. Why? Curiosity.
Location Science
“Location, location, location” isn’t just estate agent talk. It’s the heart of leaflet success.
We map ingress and egress flows—understanding where people are coming from, where they’re going, and what their mindset is at that moment.
Examples:
- Commuters: rushing for trains in the morning (5-second attention window), lingering more in the evenings.
- Tourists: Oxford Street, Covent Garden—high engagement if the campaign looks attractive from 20m away.
- Students: targeted at campus hotspots, Fresher’s Week, or nightlife clusters.
- Football fans: reactions change dramatically depending on whether the home team wins or loses. We can’t control the scoreline—but we can help you manage expectations.
Timing & Repetition
One of the biggest mistakes in leaflet distribution is “one and done.”
- Shifts matter. We don’t run pointless one-hour handouts. Minimum shifts are 4–5 hours, covering commuter peaks, lunch breaks, or evening flows.
- Days matter. Some weekdays deliver far higher returns than others—we know which, because we’ve tested millions of leaflets.
- Repetition matters. Acquisition rates rise with repeated exposure at the same location, until a saturation point. We know how to time these cycles for maximum ROI.
Case study: one app campaign saw 12,000 voucher redemptions from 100,000 leaflets—a 12% acquisition rate. That beats most digital ads.
Presentation & Engagement
Hand-to-hand marketing lives or dies on how it looks from 10–20 metres away.
A branded team, balloons, or props transform perception from “something to avoid” into “something fun, curious, worth checking out.”
People avoid charity fundraisers; they queue for gold envelopes. Presentation is the difference.
What We Know That Others Don’t
Proven insights from millions of real-world interactions.
Most agencies sell you staff. We sell you results, built on hard-won, proprietary insights:
- Pound-value discounts always outperform percentages.
- Curiosity triggers (envelopes, humour, competitions) flip resistance into eagerness.
- Campaign fatigue is predictable—you must repeat locations strategically, not endlessly.
- Football mood, commuter rushes, and even the day of the week dramatically change redemption rates.
These are lessons tested not once, but at scale—with Uber, Deliveroo, HelloFresh, GoPuff, Addison Lee, and countless restaurants, gyms, and retailers.
What We Know That Others Don’t
How We Build Campaigns That Work
Why StreetPR?
Because we’re not a staffing agency. We’re a growth partner.
- We’ve tested at scales nobody else has.
- We’ve engineered campaigns for billion-dollar apps and tiny independents alike.
- We understand the science behind the streetwork.
And we love it. We love the creativity, the fun, the buzz of live activations—and the results we consistently deliver.
Get In Touch
Ready to Launch the UK’s Smartest Leaflet Distribution Campaign?
Whether you’re a VC-funded app, a growing franchise, or a local restaurant, StreetPR can help you design and execute a campaign that:
- Attracts attention
- Drives conversions
- Outperforms digital
Don’t just distribute leaflets. Distribute results.