Wembley Stadium
Event Staff
Wembley Stadium approached StreetPR, one of the UK’s leading event staffing agencies, to build a bespoke customer service team to match the high expectations of the NFL. The objective was to build a professional customer service team that would reflect the excellent standards expected of one of the worlds’ leading stadiums.
How we made a difference
Our Solution
A targeted and rigorous recruitment drive was initiated with over 1,000 applications submitted in the first 2 weeks. Then the hard work really started with multiple recruitment days where potential event staff were tested on body language, communication and aptitude. Wembley-specific training days held at the stadium were crucial in developing a bespoke team of over 150 customer service staff.
The team was hand-picked by our Wembley Campaign Director and included a mix of actors, dancers, students and most importantly people from the local area, one of Wembley stadiums key specifications. The Team worked at every Wembley event over a two-year period, including FA Cup Finals, England football Internationals (male and female), World Title Boxing and concerts from some of the biggest names in music.
The customer service team covered all areas of the stadium including all approaches outside of the stadium, all internal levels and corporate hospitality. We also initiated simple ides such as young visitor wristbands and stadium maps to aid and improve all visitors event experience. StreetPR managed all recruitment, training, logistics and on-site assessment of teams, as well as providing detailed post event debriefs to the stadium’s senior management.
Outcome
The Result
StreetPR received a record number of Wembley’s ‘Ace Awards”, which recognised excellence above and beyond our usual high standards. We were proud to build, manage and maintain an excellent customer service team which we could pass back to Wembley, confident that we had created the infrastructure they needed to run an efficient team in-house.
We were also extremely proud that senior management at Wembley Stadium then recommended our event staffing agency to Tottenham Hotspur FC for their temporary housing at England’s national stadium, as well as the opening of their magnificent new stadium 2 years later.
“After getting to know StreetPR at Wembley Stadium, I was impressed with their dedication. When I began working with Wembley SSE Arena, I made sure to implement StreetPR’s event staff in providing excellent customer service.” Becky Syrett Wembley
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