When you run professional events that showcase your brand you want to ensure that you will have the best possible representation.
For most businesses, there isn’t the luxury of maintaining a full-time, in-house team of events professionals.
So, the best course of action is to hire flexible promotions staff for the occasion itself.
There are many reasons why people choose to use hosts & hostesses for a promotional event.
These range from reducing stress for the organiser to ensuring that an event is as successful as it can possibly be.
Here is a more in-depth look at some of the most common reasons why people choose to hire event hosts and hostesses.
Creating the Right First Impression
Whether you are holding a private party or a major corporate event at a huge venue, trained hosting staff can ensure that your guests receive the sort of first impression you hope for.
An experienced host or hostess can really ensure that your party or event is a success from the outset, and the value of this should not be underestimated.
It can be very hard to backtrack if guests receive a poor first impression, raising the possibility that the whole event will fail to reach its true potential.
Great hosts and hostesses can be a real insurance policy against this happening.
Making Guests Feel Comfortable and Confident
You may want your guests simply to have a great time, or perhaps you have a serious business message you want to convey.
Either way, relaxed or comfortable guests are key.
No one will be willing to have a good memorable time if their basic needs are not being met, and this is where professional hosts or hostesses can really come into their own.
Demonstrating a Customer Service Focus
If you want your party or event to convey a message about you or your business, then demonstrating very high levels of customer service may be of paramount importance.
Guests are unlikely to put their trust in a business that cannot even take care of clients at a party, for example – demonstrating how important creating and maintaining positive perceptions can be.
Sharing Your Business Ethos or Message
Happy people are receptive people, and great memories are ones that are likely to stick in the mind.
This means that ensuring that people are properly looked after at a party or event is vital if you want to maximise the potential of boosting business or retaining clients for a long time to come.
Allowing You to Focus Efforts Elsewhere
Having hosts or hostesses taking care of the basic needs of the people at your party or event can make sure that you and your team are free to concentrate on other areas, whether this is just chatting to guests or putting on important talks or demonstrations.
By ensuring that guests are well taken care of, highly skilled and experienced hosts and hostesses can also offer you extremely valuable peace of mind.
You can relax in the knowledge that the hosting areas are being covered, leaving you free to concentrate on core business matters or on simply having a good time yourself.
Let’s take a closer look at the benefits of hiring event staff through an agency.
A professional hostess agency in London will be able to provide access to high-quality event staff for your branded, corporate occasions.
There are various benefits to using this approach.
- All staff on the agency’s books will be pre-vetted and trained so they are of the desired standard to represent a corporate brand in a professional and efficient way
- All staff will be experienced and able to take on hostessing duties 3. Although these agencies are called ‘hostess’ agencies, they provide both male and female staff for all promotions and corporate events and activities
- 4The events staff will be quick to learn how to represent your brand to the correct standard
How to get the most from an event staffing agency
Firstly, do your research to find the right agency for your needs.
Ask around for recommendations and look for an agency with specific expertise in your field and with your type of event.
Secondly, contact the agency and do your due diligence. Give them the opportunity to pitch for your business and to put together a quote for the work that you need.
If you have a good rapport with the account manager and a sense that they understand your business and your needs, this is a good sign.
When you are ready to go ahead with the work, provide all necessary information such as key branding information, product materials, any clothing requirements and so forth.
Be prepared to deliver a training session for your flexible hosts and hostesses so that they are ready to represent your brand to their best ability.
Make sure you have one of your own in-house brand representatives on hand for the occasion so that any queries can be escalated as necessary.
This will give your flexible event staff the support and confidence they need. Set some objectives so that you can assess whether the experience has been a success.
These could be soft measures such as feedback from a post-event attendee survey, or harder measures such as sign-ups for a mailing list or downloads of an app.
The tighter this set of measures, the easier it will be to assess the ROI on your business marketing investment and to decide whether the use of a hostess agency is the right way for your business to proceed for future events.
We have been running events since 2006 and beyond. Find experienced, talented hosts & hostesses today.