Product Sampling, App Launch, Leaflet Distribution all for the official gopuff launch

Street PR were approached late in October 2021 by Philadelphia based American grocery delivery giant Gopuff (GoPuff operate in over 650 US cities and deliver more daily US deliveries than Amazon!). GoPuff were just about to launch across the UK, with a last-minute request. 

Having been let down by another promotional staffing agency who could not handle the size and logistics of the campaign, Street PR were the perfect partner. 

Their request included:
50 leafleting staff.
Product sample distribution across 46 different London locations.
Distributing 360,000 samples and the same volume of flyers.
Oh – and can we start in 2 weeks please…

Not a problem at all!

How we made a difference

Our GoPuff Solution

The first task was to work out an on-street promotions logistics plan for 46 separate locations, with each location being targeted on 3 separate days and with 50 promotional staff distributing flyers and samples per day. The next task was to obtain all licenses and permits from the relevant councils for the product sample distribution, as well as organise the multiple deliveries and pick back -ups by couriers.

Next on the list was the graphic design and branding of 12 bespoke sampling bins that the product sampling staff could distribute from on the street. Finally, the promotional staff, well we are a promotional staffing agency! We kicked off the campaign, on schedule and budget, with a large photo shoot in Trafalgar Square where we had 100 branded promotional staff carrying 1,000 branded balloons, well you can never have too much branding!


The GoPuff Results

Not only did we distribute all flyers and samples as per the promotional campaign plan, Gopuff then asked us to extend the campaign for a further 2 weeks as they were so impressed with the results, volume of enquiries and app downloads. The relationship went from strength to strength with the 2022 New Year launch in outer London and the surrounding areas, which was quickly followed by a Gopuff app download event in our very own pub, No Such Place, where we distributed free drinks when customers downloaded the app. Finally, we were privileged to be asked to help find a site (researching locations and submitting all paperwork and permit applications) for a photo shoot to announce Gopuffs sponsoring of the McClaren 2022 F1 car.
‘’Professional, hard working and they always go above and beyond to help!’’ Sophie Marsh Market Development at Gopuff

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