Lead Generation, Product Sampling, Event Staff, Leaflet Distribution

Deliveroo approached StreetPR with various requirements for a nationwide promotional campaign. 

The brief was wide and varied and included a campaign to increase brand awareness and aid with lead generation as well as a product sample distribution campaign. StreetPR also provided event staff for large scale foodie events as well as exhibition staff for business-to-business engagement. 

Deliveroo required an expansion campaign for London, followed by all major UK cities, then on into provincial towns across the UK. StreetPR’s remit was simple, to drive brand awareness AND increase sales across all markets.

How we made a difference

Our Solution

StreetPR, the UKs premium promotional staffing agency, loves organising and running large scale on street promotions campaigns. Our dedicated team of Campaign Managers devised a plan which saw teams of leafleting staff in 25 London locations simultaneously, distributing trackable vouchers and samples. This successful model was then replicated across the UK. StreetPR promoted Deliveroo to the general public in over 50 UK towns and cities, staffed food festivals and events with product sampling staff and initiated corporate campaigns within large businesses.


The Result

Deliveroo is now one of the market leaders in its field and StreetPR’s promotional staff have worked over 20,000 hours to date. Ongoing campaigns and new initiatives are currently being discussed, testament to the success of the on street promotional campaign.
“The whole team has been incredibly helpful and flexible to our quickly changing, fast-paced business needs. The leafleting staff and events staff themselves have been extremely reliable, enthusiastic and a delight to have working on the ground.” Sarah Moxon Marketing Associate of Deliveroo

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