When it comes to owning a business, promotion is an absolute necessity in order to draw attention and potential customers to your brand as well as to make it stand out from the crowd.
There are various ways to spice up your promotions and boost your business, so let’s take a look at a few of the options.
Social Media
In this day and age, businesses can be made or broken through social media.
The popularity of social media means that there could be thousands or even millions of eyes on your business if it is utilised correctly.
Stay Connected
When dealing with any social media platform – whether it’s Facebook, Twitter or Instagram – it is important to always stay connected and engaged with your audience.
This means being willing to communicate directly with your audience, such as answering any questions you might have thrown your way in a timely manner.
This could mean responding to a direct message or tweet or acknowledging a user if they mention your business in a post.
If your business starts to grow its online presence more significantly, it can become more difficult to engage on a one-to-one level, but it is vital to always maintain connection no matter how challenging it can become.
The moment that feeling of engagement is lost, it can be hard for your audience to re-establish that all-important connection.
Hashtags
Another valuable way that businesses can obtain a boost through social media is via hashtags.
Hashtags are a great way to not only get on top of popular trends across social media but also establish your own identity as a brand by creating your own unique hashtags.
Getting on board with hashtags that are already popular and used often will naturally draw more traffic to your account.
Some useful examples of this – especially on Twitter – would be #MondayMotivation, #FridayFeeling or #ThrowbackThursday.
Days of the week are always a popular choice! Maintaining a sense of relatability is crucial, so these hashtags are useful in any situation. When thinking of your own hashtags, make sure you keep it short, sweet and catchy whilst also relating it to your business.
Keep Posting
Whilst it isn’t necessary to create social media content for your business all day every day, it is important to stay on top of your content.
You may have gained several thousand followers, but if your account isn’t updated for months at a time, you’re likely to lose them as quickly as you gain them in the interim.
This links back to staying engaged with your audience.
As well as engaging them via direct contact, you also want to keep them engaged with your content. A few interesting ways to maintain engagement could be contests, such as a photograph competition or a caption contest, video promotions or a sweepstakes giveaway.
This is also a great way to connect your promotional campaigns and staff, as they can have an active role in social media posts and competition ideas.
On the Streets
Despite the strong hold that social media has on our society, there is something to be said for the good old-fashioned approach.
Marketing in a real-life scenario can be done in numerous ways, such as leaflet distribution, chalk boards, street art, partnerships and more.
Particularly creative ideas are all the more likely to attract attention, which can in turn lead to a substantial boost.
Promotional Campaigns & Staffing
No matter what avenue you choose for your marketing strategies, it is essential to make sure that your staff are kept informed and are willing to contribute.
The more in sync your promotional campaigns and staff are, the more likely you are to not only succeed but create a happy and motivated working environment for your workers.
These are just a few ideas for ways that you can boost your business via promotional campaigns.
It is important to remember to maintain creativity and not lose sight of what your brand and business are all about.
Once you have this nailed down, you are sure to create lots of fantastic promotional campaigns to appeal to the masses!
We have been nailing promotional campaigns since 2006. Speak to a street marketing expert today.