Why is Event Planning Important?
Putting an event together is far less simplistic than the view held by Alan Rickman’s character in Love Actually, “Find a venue, over order on the wine and bulk buy the guacamole.”, the three points raised here are vital to a successful event. If you’re afraid to go it alone and don’t have the relevant expertise, there are many companies that offer event management staff to help make your event tick all the right boxes.
5 Essential Event Planning Skills
Find a venue
The right venue for a product launch can set the tone for an event, and help it go off with a bang. An edgy tech launch party taking place in a fancy hotel wouldn’t feel the same as it is hosted in a modern art gallery, or somewhere with a bit of an edge around it.
Likewise, a high-end jewellery launch should really be held in elegant surroundings so getting someone to help with venue selection is key.
Overorder the wine
One of the biggest reasons companies hold launch events is to schmooze clients. Whilst this is not an excuse for a night of drunken revelry, there is an expectation that drinks will be flowing.
If you’re unsure how much you should be ordering, there are various event management staff across the UK who can provide you with advice and guidance.
Bulk buy the guacamole
Catering a product launch event is a potential minefield. Again, clients are going to expect something to nibble on, but don’t provide a full-scale supper offering! If the purpose of your event is to network and court prospective clients, ensure that all food served is edible whilst milling around, and if possible avoid anything which needs a plate.
A sporty product launch should really have something fresh and mostly healthy, rather than something deep-fried. If your guests feel that they need to sit down to eat what they have been served, they are not milling around and talking to each other, or you and maybe a little distracted.
Whilst it may be counter-intuitive to be giving away a product at a launch if something can be organised to give to your guests, it gives them the opportunity to use it and see its benefits.
On the other hand, if your product can’t be scaled down to a trial giveaway, ensure there are examples of the product in the space. In addition, having competent demonstrators on hand can help potential clients get to grips with your offering and the product’s USPs.
Following Alan Rickman’s sentiments, events can be simple but only if you take the time to plan and apply this to your client’s expectations and the industry they operate in.
At StreetPR, our Event Staff are highly trained and experienced in delivering a memorable event for your guests. We want your product launch to be the talk of the town, leading to great success. Contact us today for a quote.